CMON, Inc.
Brand Protection Policy and Guidelines 


CMON, Inc. (“CMON”) has unilaterally adopted this Minimum Advertised Pricing (“MAP”) policy effective June 1, 2017, applicable to its customers’ advertising of certain CMON products. CMON believes that by unilaterally imposing restrictions on the minimum prices advertised by our distribution and retail partners, we can reduce counterfeiting and enhance our customer’s perceived value of the CMON brand, and that serves the best interests of our consumers, retailers, and distributors.1. NO RESTRICTION ON PRICING. This MAP Policy does not apply in any way restrict our customers’ selling price. Our Customers may sell any or all CMON products, including the MAP products, at any price they choose.

2. MAP POLICY. CMON resellers may not advertise or otherwise promote CMON Products at a net Advertised Price lower than 15% below the SRP set forth on the CMON MAPP Price List (“MAPP Price”). For the purposes of this Policy, “net Advertised Price” means the stated Advertised Price reduced by the value of any associated discount, coupon, frequent buyer points, allowance, or incentive (whether in the form of a special event, promotion, term of doing business or otherwise) that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any MAP product.
A reseller violates this MAP policy if it advertises or otherwise promotes CMON Products below the MAPP Price or resells MAP products to sellers whose Advertised Prices do not comply with this MAP policy. CMON reserves the right to exercise all Remedies set forth in Section 6 (Remedies) below against the CMON authorized distributor or reseller whose Advertised Prices do not comply with this MAP policy.

3. DEFINITION “ADVERTISED PRICE”. This MAP Policy is applicable to all “Advertised Prices” for the MAP Products. An “Advertised Price” is defined as the Price for a product shown on the Internet in response to a web browser search or on a customer home page, content on a webpage within the customer’s site or domain, or, if the customer is conducting e-commerce through a third-party site or domain, content on the third-party sites or domains. “Advertised Price” includes prices listed in broadcast e-mails or placement of ads on any other internet sites, including destination pages and third party sites, shopping sites and auction sites, including banner advertisements. The price shown in printed advertising materials including catalogs, ads, flyers, rotos, posters, coupons, mailers, inserts, newspapers, magazines, mail order, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Website features such as an automatic price display for any items prior to being placed in a customer’s shopping bag, Click-for-Price, automated bounce-back pricing emails, pre-formatted email responses, and other similar features are communications initiated by the reseller (rather than by the customer) and constitute an Advertised Price under this MAP policy. An “Advertised Price” does not include the price a customer receives in response for a “Call for Price,” “E-mail a price,” or “See checkout for price” feature on a website, or the prices shown on in-store displays or on products in the store.

4. BUNDLING. Where CMON products are bundled with or sold as part of a package that includes other products (whether or not manufactured by CMON) it shall be a violation of this MAP policy to sell or advertise the bundle (or package) at a price that: (a) is lower than the total MAP price of the CMON product(s) or (b) violates the letter or spirit of the MAP policy. Bundling CMON may also be prohibited by your Terms of Distribution.


a. It shall not be a violation of this MAP policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP policy.

b. Resellers that use extraordinary efforts to serve and promote the CMON brand shall have a limited exemption from this MAP policy. A reseller shall be deemed to use “extraordinary efforts” and thereby exempt from this policy if the reseller can demonstrate third party marketing and advertising costs in support of CMON product equal to or greater than the larger of (a) 7.5% of the reseller’s gross annual purchases of CMON products from CMON or an authorized CMON distributor or (b) $10,000 in any one calendar year.

6. REMEDIES. CMON reserves the right to take such action as it deems necessary and reasonable to assure compliance with this policy. Any violation of this agreement may result in termination of your right to purchase CMON product, suspension of payment terms, acceleration of payment obligations, elimination of discounts, and/or exclusion of participation in all special programs until further notice.

7. CONSTRUCTION. No policy can cover every possible scenario or situation that might arise. Accordingly, it shall be applied by CMON in its sole reasonable discretion to address actions designed to thwart the spirit that may not absolutely violate the ambit of its language. For example, a customer could create a ploy by soliciting “group sales” at a discounted price to advertise a price outside of the MAP policy. This would be interpreted by CMON as a MAP policy violation and subject the customer to appropriate remedies.

8. NO NEGOTIATION. CMON has adopted this MAP Policy unilaterally and neither seeks nor accepts any input, confirmation or assurance of compliance by its customers with this MAP policy. MAP will not discuss or negotiate any of the terms of this Policy. Nothing in this policy shall constitute an agreement between CMON and any of its customers that the customer will comply with this MAP Policy. All matters of the interpretation and application of the terms of this Policy shall remain within the sole, unilateral authority of CMON. Direct questions regarding this policy to [email protected].

9. POLICY UPDATES & PRICE LIST. CMON reserves the right to amend, suspend, or modify, the terms of this MAP policy at any time in its sole discretion. The most recent version of this MAP policy is available at Frequently asked questions are answered at The most recent version of the MAPP Price List is available at



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